Panda Vision™ is a new kind of Marketing Agency that blends Internet, Mobile and (non) traditional marketing. We begin with a thorough strategy, continue with creative and execution, depending on the aims of the Client. The Marketing channels that we believe mostly in, are Internet (92% of the population uses it) and Outdoor advertising due to obvious reasons – we meet it the moment we go Out Of Home (OOH). We do media planning of national outdoor campaigns. We use not only our own network of Billboards, Megaboards and Rooftop constructions, but also we work with all types of advertising positions for Outdoor. We have embarked upon, however, the next step – we intertwined the Digital technologies with the Outdoor Advertising into a fascinating Digital Outdoor portfolio. In this way, the interaction between your client and your brand message starts on the streets or on the bus, but is immediately transferred on-line.
It has become quite clear so far that the traditional media channels should be mixed with Internet or Mobile marketing. Instead of classical product positioning, it is what we experience with the product/service that counts now. Also, your Client might be encountered, instead of intercepted at any given place – literally. Hence, the main aim should be establishing a strong bond between the brand and its customer, built upon trust, or even inspiring emotion, depending on the touchpoints with the Client.
Due to these and other new parameters, our teams, @Panda Vision become researchers and look for the most appropriate set of brand image crafting, advertising messages and media channels each time, especially for you. We practice not only Multichannel Marketing, but also traditional, if that works well for your product or service brand.
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The classical mode of his majesty, the Content Marketing, are articles or video that is shared throughout the social media or media sites, but is situated on your own website (the content is your property, do not lend it for free to Zuckerberg). The ultimate goal is your message to receive marketing “from ear to ear”. That is why it is very important what would you like to communicate. Usually though, “What” has many connotations in the answers so we start with a solid Content Marketing Strategy. From it, we derive the what, the how, the when, and ultimately THE message.
